Card Forum and Expo 2012 is upcoming, and representatives from InComm and from Affinion Loyalty Group will be among the speakers.
They will be addressing the usage and trends for gamification in the prepaid card industry.
Gamification is defined in the Wikipedia as “the use of game design techniques, game thinking and game mechanics to enhance non-game contexts”.
At the Expo, all attendees will be playing a game called BoothTag, which is a game designed to make it more enjoyable to network with other attendees and to enhance the overall experience. Prizes can also be won using this game at the event.
Here’s an excerpt from the recent article:
At the upcoming Card Forum and Expo, Brian Parlotto, SVP of Gift Cards, Digital and B2B from InComm, will join Affinion Loyalty Group’s Group VP of Sales & Strategy, Charles Christianson, to explore trends in loyalty and engagement as they examine the intersection of stored-value and prepaid cards, social media and the emerging powerhouse of gamification.
Social media continues to change the landscape of customer interaction and new research reveals the power of gamification to drive customer and user response and loyalty. The Gartner Group suggests that by 2015, more than half of organizations that manage innovation processes will gamify those systems. These trends suggest powerful new engagement and loyalty strategies via prepaid and other products in the post-Durbin world.
The speech will take place on Friday, May 11 at 12:00pm in International Ballroom II at the Omni Orlando Resort at ChampionsGate, Orlando, FL.
At this year’s event, attendees will play BoothTag, a new interactive game designed to enhance their conference experience, facilitate networking and allow them to easily collect information about exhibitors. By scanning attendee and exhibitor bar codes attendees can earn points and compete for great prizes that include the latest iPad, courtesy of Affinion Loyalty Group.
Read the full article here:InComm and Affinion Loyalty Group to Speak at Card Forum 2012
About the Author: Brian Daly
From Ireland, the land of saints and scholars, and U2 :)
I have various interests and hobbies, but and most of them seem to be internet-related. Involved with computers and internet most of my career, and my very first computer was a 386, with a 20 Meg hard and 640 K RAM (huge in those days but dismal now). Those were the days when we built computers out of cast-iron :)
I now make my living full-time from the internet, working from home, writing for OnlinePaymentNews.com and other endeavors.
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