Card Forum 2012 To Highlight Gamification

Card Forum and Expo 2012 is upcoming, and representatives from InComm and from Affinion Loyalty Group will be among the speakers.

They will be addressing the usage and trends for gamification in the prepaid card industry.

Gamification is defined in the Wikipedia as “the use of game design techniques, game thinking and game mechanics to enhance non-game contexts”.

At the Expo, all attendees will be playing a game called BoothTag, which is a game designed to make it more enjoyable to network with other attendees and to enhance the overall experience. Prizes can also be won using this game at the event.

Here’s an excerpt from the recent article:

At the upcoming Card Forum and Expo, Brian Parlotto, SVP of Gift Cards, Digital and B2B from InComm, will join Affinion Loyalty Group’s Group VP of Sales & Strategy, Charles Christianson, to explore trends in loyalty and engagement as they examine the intersection of stored-value and prepaid cards, social media and the emerging powerhouse of gamification.

Social media continues to change the landscape of customer interaction and new research reveals the power of gamification to drive customer and user response and loyalty. The Gartner Group suggests that by 2015, more than half of organizations that manage innovation processes will gamify those systems. These trends suggest powerful new engagement and loyalty strategies via prepaid and other products in the post-Durbin world.

The speech will take place on Friday, May 11 at 12:00pm in International Ballroom II at the Omni Orlando Resort at ChampionsGate, Orlando, FL.

At this year’s event, attendees will play BoothTag, a new interactive game designed to enhance their conference experience, facilitate networking and allow them to easily collect information about exhibitors. By scanning attendee and exhibitor bar codes attendees can earn points and compete for great prizes that include the latest iPad, courtesy of Affinion Loyalty Group.

Read the full article here:InComm and Affinion Loyalty Group to Speak at Card Forum 2012

More stories concerning prepaid cards:

Bank Regulator Urged to Stop Community Choice Financial Inc., Going Public May …
The payday lender CheckSmart is using bank-issued prepaid cards to evade state payday laws and today a coalition of consumer groups urged the national bank regulator, the Office of the Comptroller of the Currency (OCC), to stop the practice, …
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Prepaid Card Use is Growing Rapidly. Is this a Good Thing?
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