Ecommerce News
PayPal Acquires Iron Pearl
EBay’s processing unit, PayPal, has acquired start-up Iron Pearl, a company that focuses on finding new ways to not only drive customer growth and retention – but with finding ways to increase revenue generated by the existing customer base. Iron Pearl co-founder Stan Chudnovsky will be taking on the title of vice president of growth at PayPal, heading a new team charged with increasing the use PayPal’s services by existing customers. San Jose based EBay, is expecting predicting PayPal’s volume to double over the next 36 months thanks in large part to increased shopping on mobile devices. “There are only a very few people who have actually mastered the art [...]
Thiel Increases Investment in Xero
A PayPal co-founder Peter Thiel-backed venture capital firm has partnered with another investor to put US$49 million into Xero, a New Zealand-founded start-up. This brings the investment total raised now to US$67 million. Valar Ventures is a global venture capital firm backed by Thiel who, in addition to co-founding PayPal, has invested in the likes of Facebook and Australian start-up ScriptRock. Valar was one of several investors that invested $15 million in Xero in February 2011. New Zealand Venture Investment Fund also partnered with Thiel to set up a $40 million venture capital fund. According to Xero co-founder Rod Drury, the latest round raised an additional US$49 million (NZ$60 million) [...]
Are You Engaged in Domain Name Infringement?
I was recently talking to Dan Pepper of the Pepper Law Group about trademark and copyright, and we drifted to a topic under popular discussion recently: When is the use of someone else’s trademark in a domain name considered infringement? Domain names often contain terms which are trademarked by another party, but that doesn’t mean the URL owner is necessarily infringing on the trademark owner; there are both legitimate and non-legitimate situations, and some are permissible. I’ve noticed more articles on this subject on the ‘net, and as branding and social marketing concerns increase in this time of intense competition, we will likely see more. Dan explained to me that [...]
Marketing QR Codes
Although I have not downloaded the app or used them, I’ve been getting more curious about QR codes and how we can use them in our marketing. I went to expert Steven Levine, President of Mission Mobile, and we had a discussion about QR codes and some of his recommendations for utilizing them to best advantage. To be perfectly honest, I just recently joined the smartphone users of the world, so I’m a little behind in most things mobile, but I’m working hard to catch up and spreading the word, and these QR codes are attracting a lot of marketing attention. Will they have a long life? So Steven started [...]
PayPal To Be Utilised in ShopKeep POS
ShopKeep POS recently announced that they will include PayPAl as an alternative method of payment in their system. Point Of Sale (POS) is the term used to describe the system that takes place when consumers approach the checkout to pay for goods. POS systems usually incorporate both hardware and software. Software is installed in the till, and various hardware items such as bar code scanners, credit card card readers, etc., are connected nearby. The whole system is designed to make it easy for consumers to pay for goods, and offer choices about the method of payment. PayPal can now be included as one of these choices, at any store where [...]
CardinalCommerce Cross The One Billion Transactions Milestone
CardinalCommerce, a world leader in the online payments industry, recently announced it had passed two major milestones. They have processed over one billion transactions, and completed over 250 million mobile messages. Sources say that these transdactions account for a total of approximately $75 billion in secure online transactions: “We are extremely pleased to have protected more than one billion of our Customers’ transactions. We estimate that these transactions represent more than $75 billion in secure remote commerce. This transaction volume results from our Customers having the benefit of seamlessly enabling authenticated payment methods, services and applications through a single integration for internet and mobile commerce,” stated Chris Brown Cardinal’s Chief [...]
Is Social Ad Marketing Working for YOU?
Okay, the reviews are coming in – and they are certainly mixed! Are you finding successful ROI from your Google, Facebook and Twitter ad campaigns? Is it really worth the investment, or is social ad network marketing proving a disappointment for you? Many marketers feel that when you build up an official presence in one arena and find success there, that you should also achieve successful results in advertising within that same market. Well, that is unfortunately not always the case. Google search engine listings and Google AdWords advertising has given many marketers proof of that theory in-action, while not nearly as many have seen joint success between Facebook fan [...]
Card Forum 2012 To Highlight Gamification
Card Forum and Expo 2012 is upcoming, and representatives from InComm and from Affinion Loyalty Group will be among the speakers. They will be addressing the usage and trends for gamification in the prepaid card industry. Gamification is defined in the Wikipedia as “the use of game design techniques, game thinking and game mechanics to enhance non-game contexts”. At the Expo, all attendees will be playing a game called BoothTag, which is a game designed to make it more enjoyable to network with other attendees and to enhance the overall experience. Prizes can also be won using this game at the event. Here’s an excerpt from the recent article: At [...]
Facebook Credits Needs More Work
According to the financial results from this year’s first quarter, Facebook revenue from advertising is on the decline. There are two points in particular to support this: Facebook advertising revenue is declining, and the Facebook Credit system dropped a little in the first quarter. Facebook continues to make a lot of use of demographic data to sell advertising credits. What this means is that adveertisers are given information about the age, location, and general type of person who will be viewing the advert. This is considered to be the old-fashioned way, particularly for an internet-based company. Take a look at how Google do it instead. Google can produce facts and [...]
Intuit Buys Boston Startup AisleBuyer
Intuit is buying a Boston startup company called AisleBuyer. Intuit are a software company based in California that help consumers manage their money. Since it was founded in 2009, AisleBuyer has raised about $11 million in equity and debt financing. The purchase price is not being disclosed on this one. AisleBuyer have developed remarkable technology that allows customers to browse around a store and until they see something they like. The customer can then lookup the barcode for that product, see reviews and ratings from other shoppers. and then proceed to buy it immediately using debit or credit card. All without queueing or going through a checkout. AisleBuyer chief executive [...]
Loading ...
