Social Media Updates
Gulf Bay Consulting Announces Dates, Venue for Social Mobile Payments: Americas
Gulf Bay Consulting, organizers of Social Mobile Payments Conference, the mobile industry’s most innovative event, today outlined new developments for the upcoming Social Mobile Payments: Americas event, which will be held 6-8 November 2012 at the Marriott Biscayne Bay in beautiful Miami, Florida. Gulf Bay Consulting introduced new elements for Social Mobile Payments: Americas and invites participation from companies interested in exhibiting, sponsoring and supporting the event. The company also provided further updates on the conference program for Social Mobile Payments: Americas, including newly confirmed media sponsors. “Social Mobile Payments: Americas will spotlight companies who are taking a leading role in the convergence of social and payments spanning the entire [...]
Marketing QR Codes
Although I have not downloaded the app or used them, I’ve been getting more curious about QR codes and how we can use them in our marketing. I went to expert Steven Levine, President of Mission Mobile, and we had a discussion about QR codes and some of his recommendations for utilizing them to best advantage. To be perfectly honest, I just recently joined the smartphone users of the world, so I’m a little behind in most things mobile, but I’m working hard to catch up and spreading the word, and these QR codes are attracting a lot of marketing attention. Will they have a long life? So Steven started [...]
Is Social Ad Marketing Working for YOU?
Okay, the reviews are coming in – and they are certainly mixed! Are you finding successful ROI from your Google, Facebook and Twitter ad campaigns? Is it really worth the investment, or is social ad network marketing proving a disappointment for you? Many marketers feel that when you build up an official presence in one arena and find success there, that you should also achieve successful results in advertising within that same market. Well, that is unfortunately not always the case. Google search engine listings and Google AdWords advertising has given many marketers proof of that theory in-action, while not nearly as many have seen joint success between Facebook fan [...]
Marketers and the Mobile Generation Gaps
Which mobile device do you prefer, and what does that say about you and your generation? A study conducted by Affinity Research revealed a generational gap dividing users based upon their mobile device preference – which was the most comfortable for them? Despite the differences, eMarketer said that over 91 million consumers in the US are now accessing the Internet via their mobile device at least once a month. This is a big jump from the end of 2010 figure – 77.8 million US-based mobile Internet users. This is important to know for your retail sales marketing, but also very important in targeting these generational groups through all of your [...]
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