MasterCard reports from a recent U.S. survey on their customers, one of the most common points mentioned was “entering payment, billing and shipping information”.
People are shopping online more and more now, and are also much more inclined to use their smartphones for shopping purposes also. There is a strong wish for a singular account identity which can be safely stored somewhere.
What this means is that consumers are looking for some way that they can enter their details once and only once, and then call up these details whenever nesessaqry, instead of having to enter them multiple times at various websites.
Here is an excerpt from the recent article:
According to a recent MasterCard MA +0.79% survey, U.S. consumers identified “entering payment, billing and shipping information” as one of the main pain points of the online shopping experience, topped only by not knowing how an item fits or looks in-person.
Almost three-in-five (58 percent) of online shoppers indicated they would prefer one place where their account information can be safely stored and easily accessed to simplify the online check-out experience, no matter where they are shopping online. The MasterCard-commissioned online survey conducted by Harris Interactive included responses from 2,229 adults.
Consumers are becoming more confident in online shopping and more interested in using their mobile devices for online shopping. Several issues, though, are making the online and mobile shopping experience frustrating for consumers, resulting in missed revenue opportunities for merchants and retailers.
See the full article here: MasterCard Survey Finds Consumers Want Improved Online Shopping Experience
About the Author: Brian Daly
From Ireland, the land of saints and scholars, and U2 :)
I have various interests and hobbies, but and most of them seem to be internet-related. Involved with computers and internet most of my career, and my very first computer was a 386, with a 20 Meg hard and 640 K RAM (huge in those days but dismal now). Those were the days when we built computers out of cast-iron :)
I now make my living full-time from the internet, working from home, writing for OnlinePaymentNews.com and other endeavors.
Brian can be reached at online payment news at firstname.lastname@example.org